Social Media Utilization: Its Link on the Health Seeking Behavior of Selected Young Mothers in Jolo

Marwina Namli

doi:10.62596/cxkqx372

Authors

Marwina I. Namli, RN Graduate School, Sulu State College, Jolo, Sulu, Philippines Author

DOI:

https://doi.org/10.62596/cxkqx372

Keywords:

Social Media, Utilization, Health Seeking, Behavior, Young Mother

Abstract

This study examined the connection between social media usage and the health-seeking behaviors of a selected group of young mothers residing in Jolo. It considered their socio-demographic profiles, such as age, educational attainment, marital status, occupation, and barangay of residence. Utilizing a descriptive research design, the investigation gathered and examined data on patterns of social media activity and how these may influence various health-related actions among the respondents. The approach centered on observation and data collection, without aiming to determine direct causation. A total of 120 respondents were purposively chosen based on their availability and consent to participate, with 15 individuals drawn from each of the following barangays included in the study were Alat, Asturias, Bus-Bus, Chinese Pier, San Raymundo, Takut-Takut, Tulay, and Walled City. Findings revealed that the participants generally exhibited frequent social media use, particularly on Facebook, and showed positive health-seeking behaviors across physical, emotional, mental, social, and spiritual areas. Variations in both social media engagement and health-seeking actions were evident across different age groups, educational levels, and barangays, although marital status did not show a notable impact. A weak yet direct relationship emerged between social media activity and health-seeking behavior, especially in the physical, emotional, and social dimensions. These outcomes align with existing theories on health behavior, indicating that social media may influence the health attitudes and practices of young mothers.

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