Vol. 1 No. 1 (2024): An assessment of Online Buying Behavior among Employees of Sulu State College
This study assessed the extent of online buying behavior of employees of Sulu State College in context of Marketing Strategies, Perceived Risks, Consumer Trust, and Intention to Purchase during the Fiscal Year 2023. With 100 samples taken through non-probability sampling method via purposive sampling, and with the use of weighted mean, standard deviation, t-test for independent samples, One-way ANOVA, and Pearson’s r, this study reveals the...
Published:
2024-05-02